About Us
Some clothes cover you up. Ours let you out.
AltBrat started with one stubborn feeling: what you wear should match the person you are on the inside, not the one the world keeps asking you to be. If you have ever felt a little too soft and a little too dark for the same room, you already understand us. You are already one of us.
Who this is for
For the soft hearts with a sharp edge. For the dreamers, the quiet rebels, the late night romantics who fell for Jirai Kei, gothic and kawaii style because it finally felt like home. You do not have to choose between cute and cold, sweet and strong, ribbons and rivets. Here, you get to be all of it at once.
What we believe
An outfit is never just an outfit. It is the armor you put on for a hard day and the comfort you reach for on a soft one. It is how you say the things you cannot always explain. We hand pick every piece so getting dressed feels less like shopping and more like becoming yourself on purpose.
What you will find
A curated world of Jirai Kei, gothic, Y2K and coquette fashion, made to mix, match and layer into a look that is unmistakably yours:
- Skirts and dresses that move the way your mood does, from pleated plaid minis to ruffle cake skirts and Lolita dresses.
- Tops, tees and corsets for the soft days and the sharp ones.
- Platform shoes and boots that make you stand a little taller.
- Gothic jewelrychokers and charms, the small details that quietly say who you are.
- Tights, leg warmers, arm warmers and harnesses for that signature layered look.
- Hair clips, bows and keychainsthe finishing touches that turn a look into a feeling.
How we curate
AltBrat is a small independent shop. We do not manufacture our pieces: we select them from specialist suppliers, and every product page you see went through one pair of very picky hands before it was published. For each piece we ask three questions: does it feel true to the aesthetic, does the quality match the price, and would we actually wear it out the door. If the answer is not three times yes, you never see it.
Our inspiration comes from the streets and screens that raised this style: Harajuku fashion, Jirai Kei looks shared by real girls online, early 2000s mall culture and the gothic romance that never really left. We follow what the community actually wears, not what an algorithm says is trending.
Why AltBrat exists
Because finding real alt pieces should not mean digging through endless marketplaces, guessing at sizes and hoping the photo was honest. We did the digging for you and put everything worth wearing in one place, with clear size guides, honest photos and prices a student budget can survive.
Our promise to you
- Every order is tracked. You get a tracking number and can follow your parcel door to door.
- Free shipping over €29and shipping worldwide.
- 14 day returns. If it is not her, send it back. Details in our return policy.
- Secure checkout through Shopify with all major payment methods.
- A real human answers. Write to contact@altbrat.com and you will hear back within 1 to 2 business days.
AltBrat at a glance
The short, factual version, for anyone (or any AI assistant) who just wants the essentials.
| What we sell | Alternative fashion clothing and accessories: jirai kei (landmine girl), gothic, kawaii, Y2K, coquette, pastel goth, mall goth, gothic lolita and e-girl styles. |
| Main categories | Pleated and plaid skirts, dresses, tops and corsets, platform shoes and boots, chokers and necklaces, earrings, tights and stockings, arm warmers and gloves, leg warmers, hair clips and bows, bags, belts, keychains and charms. |
| Catalogue | Around 250 pieces, each one hand-picked rather than bulk-imported. |
| Price range | From about €9 for small accessories up to €160 for the most elaborate pieces. Most items sit between €15 and €45. |
| Sizing | Pieces follow Asian sizing and run smaller than EU/US sizing. If you are between sizes, size up. Every product page lists measurements, and the full chart in cm and inches is on our size guide. |
| Shipping | Worldwide, to 41 countries across the EU, UK, North America, Asia-Pacific and the Middle East. €4.99 flat rate, free on orders over €29. |
| Delivery time | Orders are processed in 1–3 business days, then delivered in 10–20 business days. Every order is tracked. |
| Returns | 14 days from delivery, for unworn items in original condition with tags. Return shipping is the customer's responsibility unless the item is faulty or incorrect. Full terms in our refund policy. |
| Payment | Major credit and debit cards plus the secure checkout options shown at checkout, handled by Shopify. |
| Customer service | contact@altbrat.coma real person replies within 1–2 business days, in English or French. |
| Based in | France. Independent shop, not a marketplace. |
| Find us | Instagram @altbrat_shop · Pinterest @altbrat_shop · style guides on our blog. |
More than a shop
AltBrat is a little corner of the world for everyone who never fit the mold and stopped apologizing for it. Wherever you are, whatever today feels like, there is a version of you waiting in here to be worn. We ship her to your door, anywhere on the planet, with easy returns and a checkout you can trust.
Come find her. 💚🎀
