Be the girl you imagine.
Jirai Kei, gothic and Y2K pieces for soft hearts and big dreams. Build the look that finally feels like her.
Styled by AltBrat
Two pieces, one feeling.
We pair the soft with the sharp so you do not have to guess. See how lace, pearls and a little bit of dark come together, then make the look your own.
Shop the look
Accessories under €15
Shop by category
Skirts
Skirts
Tops
Tops
Dresses
Dresses
Shoes & Boots
Shoes & Boots
Necklaces & Chokers
Necklaces & Chokers
Hats & Beanies
Hats & Beanies
Gloves & Arm Warmers
Gloves & Arm Warmers
Our creed
You were never too much.
AltBrat is for the ones who never fit the mold and stopped trying to. The soft girls with a dark streak. We hand pick every piece so getting dressed feels like becoming yourself on purpose.
01
Belong
A whole little world of dreamers and soft rebels. You were never the only one.
02
Express
Sweet, dark, or both at once. Wear the mood, never the rulebook.
03
Become
The outfit is only the start. What you feel in it is the whole point.
The manifesto
You were never too much.
AltBrat is for the ones who never fit the mold and stopped trying to. The soft girls with a dark streak. We hand pick every piece so getting dressed feels like becoming yourself on purpose.
Read our story
The fine print, made gentle
Looked after, from cart to closet
Worldwide shipping
Tracked, delivered in 10 to 20 business days. Free over EUR 39.
14 day returns
Changed your mind. Send it back, no story needed.
Secure checkout
Every order encrypted, every payment protected.
Friendly support
Real people who get the look. Here when you need us.