Jirai Kei

Step into the soft yet sharp world of jirai kei clothes, the Japanese subculture also known as the landmine girl aesthetic. Born from Tokyo street fashion, jirai means landmine, and the look pairs sweet pinks with moody blacks, layered with bows, ribbons, ruffles and tiny hearts. It is cute on the surface, with an edge underneath.

What is the landmine girl aesthetic

The jirai kei dress is the heart of the wardrobe, often pink and black with corset lacing, puff sleeves and lace trim. Add a pleated jirai kei skirt, a frilly bow top and a few menhera inspired accessories, and your jirai kei outfits come together fast. This is delicate, doll like, and quietly rebellious all at once.

Build your jirai kei outfits

• Jirai kei dress styles with corset lacing and bows
• Pleated jirai kei skirt pieces in pink and black
• Ruffle and bow tops with puff sleeves
• Heart and ribbon accessories for the menhera mood
• Layering basics to mix sweet with dark

If you have been wondering where to buy jirai kei clothes or searching for jirai kei brands that actually get the aesthetic, AltBrat curates pieces made for the landmine girl in you. Mix, match and make it yours. Shop the edit and find your aesthetic.