Find Your Aesthetic: Pastel Goth, Mall Goth, Pastel Grunge, Tenshi Kawaii & E-Girl
Not sure which aesthetic is yours? At AltBrat we live in the overlap of soft and dark. Here is a quick guide to the alt fashion aesthetics we love, and exactly where to shop each one.
Pastel Goth
Pastel goth is baby pink meeting pitch black: lace, crosses and kawaii motifs with a gothic edge. If you want soft colours with a dark heart, this is your aesthetic.
Mall Goth
Mall goth is pure early-2000s energy: black mesh, chains, plaid and studs, the Y2K grunge look you remember from the food court. Layer it up and own it.
Pastel Grunge
Pastel grunge is where soft pastels meet grunge texture: plaid, lace and distressed details for a dreamy but tough e-girl feel.
Tenshi Kawaii
Tenshi kawaii (angel kawaii) is the softest of them all: white and pastel, bows, hearts, wings and lace for a sweet angelcore aesthetic.
E-Girl
The e-girl aesthetic mixes it all: chains, plaid, mesh, crosses and crop tops. Blend cute and dark and build a look that is unmistakably yours.
Whatever your vibe, every piece ships worldwide with free shipping over EUR 39. Find the version of you that finally feels like home at AltBrat.
Shop the aesthetic 🖤
Ready to wear it, not just read it? Explore Pastel GothMall GothPastel GrungeTenshi Kawaii and Skirtsor browse the full Shop the Look edit.
🛍️ Shop the Look
Handpicked pieces to build this style, tap to shop.
